Mack Trucks LR Electric Marketing Campaing

Mack Trucks is introducing the next big thing in refuse. Mack will be first to market with a vertically integrated, heavy-duty battery electric refuse truck in North America. The Electric Mack LR was launched at Waste Expo 2019. Mack + OX lauched a marketing campaign featuring the Electric Mack LR.

Agency: The Office of Experience
Creative Director: Dan Marcus
Associate Creative Director: Michal Janicki
Copywriter: Amy Kaufmann